PRPL Purple Innovation, Inc. logo

PRPL Purple Innovation, Inc.

Consumer Cyclical
$0.40-2.73%ClosedMarket Cap: $43.7M

As of 2026-05-25

Valuation

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P/E (TTM)

PEG

P/B

-0.72

P/S

0.10

EV/EBITDA

-32.63

DCF Value

$-4.12

FCF Yield

-34.8%

Div Yield

0.0%

Margins & Returns

Gross Margin

39.7%

Operating Margin

-9.9%

Net Margin

-13.6%

ROE

189.8%

ROA

-23.1%

ROIC

-23.2%

Financials

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PeriodRevenueNet IncomeEPS
Q1 null$95.7M$-30.5M$
Q4 null$140.7M$-3.2M$
FY null$468.7M$-51.4M$
Q3 null$118.8M$-11.7M$

Analyst Ratings

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Consensus

Hold

Target (Consensus)

$2.87

Target (Median)

$1.50

Target Range

$1.10 - $6.00

0 Strong Buy1 Buy3 Hold0 Sell0 Strong Sell
UBSNeutral
2026-04-29
KeybancSector Weight
2026-04-29

Trading Activity

Insider Trades

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Lucian Robert Gerardofficer: Chief Financial Officer
BuyWed May 06
Lucian Robert Gerardofficer
SellTue May 05
Vogensen Todd E.officer: Chief Financial Officer
SellThu Apr 02
Ulrich George Turnerofficer: Principal Accounting Officer
SellThu Apr 02
KERBY JEFFERY SCOTTofficer: Chief of Owned Retail
SellThu Apr 02

Company Info

Sector

Consumer Cyclical

Industry

Furnishings, Fixtures & Appliances

Country

US

Exchange

Beta

1.52

Purple Innovation, Inc. designs and manufactures mattresses, pillows, and cushions. The company also offers bases, foundations, sheets, mattress protectors, bed frames, seat cushions, weighted blankets, and duvets, as well as pet beds. It markets and sells its products through its e-commerce online channels retail brick-and-mortar wholesale partners, and third-party online retailers, as well as through Purple retail showrooms. The company was founded in 2010 and is headquartered in Lehi, Utah.

Peers