PRPL Purple Innovation, Inc.
USConsumer CyclicalAs of 2026-07-10 15:59
Why PRPL matters now
Purple Innovation, Inc. (PRPL) is a US stock in Consumer Cyclical. The latest InvestLog snapshot shows $0.33 with -2.70% on the session and $35.7M in market capitalization; recent performance reads 1-month +4.65% and YTD -38.06%.
The latest financial table shown here is Q1 2026, with revenue of $95.7M, net income of $-30.5M, and EPS of $-0.28. Investors can compare that operating picture with valuation signals such as P/E unavailable and FCF yield -32.7%.
The latest indexable market news headline is "After Plunging 27.4% in 4 Weeks, Here's Why the Trend Might Reverse for Purple Innovation (PRPL)" from Zacks Investment Research.
Additional event context on this page matters because analyst consensus is Hold with a median target of $1.50; recent insider activity includes Lucian Robert Gerard filing P-Purchase. These signals are research inputs, not a recommendation.
Valuation
P/E (TTM)
—
PEG
—
P/B
-0.77
P/S
0.10
EV/EBITDA
-33.02
DCF Value
$-4.14
FCF Yield
-32.7%
Div Yield
0.0%
Margins & Returns
Gross Margin
39.7%
Operating Margin
-9.9%
Net Margin
-13.6%
ROE
189.8%
ROA
-23.1%
ROIC
-23.2%
Financials
| Period | Revenue | Net Income | EPS |
|---|---|---|---|
| Q1 2026 | $95.7M | $-30.5M | $-0.28 |
| Q4 2025 | $140.7M | $-3.2M | $-0.03 |
| FY 2025 | $468.7M | $-51.4M | $-0.48 |
| Q3 2025 | $118.8M | $-11.7M | $-0.11 |
Analyst Ratings
Consensus
Hold
Target (Consensus)
$2.87
Target (Median)
$1.50
Target Range
$1.10 - $6.00
Trading Activity
Insider Trades
Related Stocks
Latest News
Company Info
Sector
Consumer Cyclical
Industry
Furnishings, Fixtures & Appliances
Country
US
Exchange
—
Beta
1.45
Purple Innovation, Inc. specializes in the design and manufacture of a diverse array of sleep and comfort solutions, primarily mattresses, pillows, and various types of cushions. Its comprehensive product portfolio extends to include bedding accessories such as bases, foundations, sheets, mattress protectors, and bed frames, alongside additional comfort items like seat cushions, weighted blankets, and duvets, as well as pet beds. The company distributes and sells its merchandise through a multifaceted approach, encompassing its direct-to-consumer e-commerce site, collaborations with brick-and-mortar wholesale partners, third-party online vendors, and its own branded Purple retail showrooms. Founded in 2010, the enterprise maintains its headquarters in Lehi, Utah.