COOK Traeger, Inc.

Margins & Returns

Traeger, Inc., and its associated entities, specializes in the development, manufacturing, distribution, and ongoing support of wood-fired pellet grills. These unique outdoor cooking appliances are sold across the United States through various channels, including retailers, distributors, and directly to consumers. A key innovation of Traeger's grills is their integration as smart, internet-connected devices. This technology allows owners to remotely program, monitor, and manage their grilling process via a dedicated mobile application. Beyond the hardware, Traeger enhances the user experience with a comprehensive digital content library. This includes instructional recipes and video guides that offer tips, tricks, and cooking techniques, empowering owners to elevate their culinary abilities. The company also fosters its "Traegerhood" community by producing engaging short- and long-form branded content that shares stories, spotlights community members, and showcases the Traeger lifestyle. To complement its grills, Traeger provides a wide array of related products. These consist of the essential wood pellets used to fuel the grills, various rubs, sauces, seasonings, and marinades for flavor enhancement. Additionally, they offer a range of accessories such as grill covers, drip trays, bucket liners, and shelves. Tools designed to assist with meal preparation, cooking, and cleanup are also available, including pellet storage solutions, cleaning supplies, general barbecue tools, and the MEATER smart thermometer. Customers can also purchase replacement parts, branded apparel, and other merchandise. The company was established in 2017 and is headquartered in Salt Lake City, Utah.