XPEL XPEL, Inc.

Margins & Returns

XPEL, Inc. is a company that develops, manufactures, distributes, and installs a comprehensive range of aftermarket products primarily aimed at protecting and enhancing automotive vehicles, with select offerings for architectural applications. Their core product portfolio features advanced protective films for vehicle paint and surfaces, headlight protection solutions, and a variety of window films for both cars and buildings. Additionally, XPEL provides proprietary software to support its operations. Beyond these primary offerings, the company supplies high-performance ceramic coatings, branded merchandise and apparel, and a full suite of professional installation tools and accessories, including items like squeegees, microfiber towels, application fluids, and cutting devices. Customers can also access paint protection kits, car wash essentials, and after-care products directly through XPEL's website. The company reaches its diverse customer base – which includes independent installers, new car dealerships, third-party distributors, and company-owned installation centers – through an extensive network that also encompasses franchisees and direct online sales. With its corporate headquarters in San Antonio, Texas, XPEL, Inc. has expanded its operations globally since its founding in 1997, serving markets across the United States, China, Canada, Continental Europe, the United Kingdom, the Asia Pacific region, Latin America, and the Middle East/Africa.