SPT Sprout Social, Inc.

Margins & Returns

Sprout Social, Inc. delivers a comprehensive, cloud-based platform for social media management, operating across a global clientele that spans the Americas, Europe, the Middle East, Africa, and the Asia Pacific regions. This sophisticated software centralizes social communications, crucial data, and various operational workflows, serving as a unified hub for information, actionable intelligence, and strategic execution. The company's integrated suite of tools spans a wide array of capabilities, including social engagement and interaction, content publishing, data analytics and performance tracking, social listening for market insights, brand reputation oversight, employee-led content promotion, and process automation. These versatile tools address diverse organizational needs, supporting functions such as community engagement, public relations, marketing initiatives, customer service and support, e-commerce activities, sales and lead generation, recruitment and talent acquisition, product innovation, and overarching business strategy. Beyond its software, Sprout Social provides professional services like consulting and training. With over 31,000 clients globally, its customer base is broad, encompassing small and medium-sized businesses, mid-market firms, large enterprises, marketing agencies, government bodies, non-profit organizations, and educational institutions. Established in 2010, the company is headquartered in Chicago, Illinois.