SCOR comScore, Inc.

Margins & Returns

Comscore, Inc. stands as a prominent provider of data and analytical insights, specializing in the measurement of advertising effectiveness, consumer habits, and audience engagement across diverse media platforms. The company's operations span the United States, Europe, Latin America, Canada, and various other international regions. Among its core offerings are a comprehensive suite of ratings and planning products. These include Media Metrix Multi-Platform and Mobile Metrix, which are utilized to gauge the usage of websites and applications across desktop computers, smartphones, and tablets. The firm also offers Video Metrix for analyzing digital video consumption, and Plan Metrix to deepen understanding of consumer lifestyles. Furthermore, its TV Essentials solution merges television viewing data with marketing segmentation and consumer databases, while StationView Essentials is dedicated to deciphering consumer viewing patterns and characteristics. The company's cross-platform solutions further augment its ratings and planning portfolio. Key offerings here include Comscore Campaign Ratings, which validates video campaign performance on both mobile and desktop platforms, and OnDemand Essentials, providing transactional tracking and reporting capabilities. A crucial service, Validated Campaign Essentials, is designed to confirm that digital ad impressions are genuinely visible to human viewers, to flag fraudulent activity, and to ensure advertisements appear within brand-safe content delivered to the intended target demographics. Moreover, the Total Home Panel Suite is instrumental in tracking the usage and content consumption on OTT (Over-The-Top), connected TV, and Internet of Things (IoT) devices. Furthermore, Comscore provides specialized analytics and optimization services. These offerings empower clients with solutions for strategic planning, performance enhancement, and thorough evaluation of their advertising campaigns, alongside robust brand protection measures. The company also extends its expertise to the entertainment industry, offering movies reporting and analytics products. These solutions enable the measurement of film viewership and box office success through the real-time or near real-time capture of movie ticket sales data. Comscore's extensive client base encompasses digital publishers, television networks, major movie studios, various content owners, brand advertisers, advertising agencies, and technology providers. Founded in 1999, Comscore, Inc. maintains its corporate headquarters in Reston, Virginia.