RGR Sturm, Ruger & Company, Inc.

Margins & Returns

Sturm, Ruger & Company, Inc., including its affiliated entities, is engaged in the development, production, and distribution of firearms under the Ruger brand, primarily within the United States. The company's business activities are structured into two principal divisions: Firearms and Castings. Its diverse product portfolio encompasses various types of rifles, such as single-shot, autoloading, bolt-action, and sporting models. Handguns offered include both rimfire and centerfire autoloading pistols, alongside single-action and double-action revolvers. Additionally, the company provides firearm accessories and spare components. A notable part of its rifle manufacturing includes lever-action models under the established Marlin trademark. Beyond its weaponry, Sturm, Ruger & Company also manufactures and markets steel investment castings and metal injection molded (MIM) parts. The distribution of its firearm products is mainly directed towards the commercial sporting market, facilitated by a network of independent wholesale distributors. Conversely, the castings and MIM components are sold either directly to clients or through agents representing manufacturers. Furthermore, the company extends its market reach internationally, exporting firearms through commercial distributors and directly to foreign clients, predominantly comprising law enforcement agencies and governmental bodies. Sturm, Ruger & Company, Inc. was established in 1949 and maintains its corporate headquarters in Southport, Connecticut.