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PLNT Planet Fitness, Inc.

USConsumer Cyclical
$51.33-0.10%ClosedMarket Cap: $4.08B

As of 2026-07-10 16:00

Why PLNT matters now

Planet Fitness, Inc. (PLNT) is a US stock in Consumer Cyclical. The latest InvestLog snapshot shows $51.33 with -0.10% on the session and $4.08B in market capitalization; recent performance reads 1-month +2.58% and YTD -51.16%.

The latest financial table shown here is Q1 2026, with revenue of $337.2M, net income of $51.6M, and EPS of $0.65. Investors can compare that operating picture with valuation signals such as P/E 27.11 and FCF yield 6.4%.

The latest indexable market news headline is "PLNT Investment Loss: Planet Fitness Investors that Lost Money after Membership Growth Issues Disclosed are Notified to Contact BFA Law about its Securities Fraud Investigation" from GlobeNewsWire.

Additional event context on this page matters because analyst consensus is Buy with a median target of $72.00; recent insider activity includes Keating Colleen filing F-InKind. These signals are research inputs, not a recommendation.

Valuation

P/E (TTM)

27.11

PEG

0.99

P/B

-8.73

P/S

3.04

EV/EBITDA

11.34

DCF Value

$116.35

FCF Yield

6.4%

Div Yield

0.0%

Margins & Returns

Gross Margin

42.6%

Operating Margin

29.7%

Net Margin

16.5%

ROE

-69.4%

ROA

7.4%

ROIC

10.6%

Financials

PeriodRevenueNet IncomeEPS
Q1 2026$337.2M$51.6M$0.65
Q4 2025$376.3M$60.4M$0.73
FY 2025$1.32B$219.1M$2.62
Q3 2025$330.3M$58.8M$0.70

Analyst Ratings

Consensus

Buy

Target (Consensus)

$77.88

Target (Median)

$72.00

Target Range

$47.00 - $133.00

Strong Buy: 3Buy: 9Hold: 7Sell: 0Strong Sell: 0
Roth CapitalBuy
2026-05-20
UBSBuy
2026-05-15
Wells FargoOverweight
2026-05-08
MacquarieNeutral
2026-05-08
GuggenheimBuy
2026-05-08

Trading Activity

Insider Trades

Keating Colleendirector, officer: Chief Executive Officer
Sell2026-06-12
Keating Colleendirector, officer: Chief Executive Officer
Buy2026-05-14
RATHKE FRANCES Gdirector
Buy2026-05-11
Acoca Bernarddirector
Sell2026-05-06
Anderson Enshalladirector
Sell2026-05-06

Company Info

Sector

Consumer Cyclical

Industry

Leisure

Country

US

Exchange

Beta

1.04

Planet Fitness, Inc., encompassing its various holdings, develops and oversees fitness facilities operating under the Planet Fitness brand. The company's business model is organized into three distinct divisions: Franchising, Corporate-Owned Locations, and Equipment Sales. Its Franchising division manages the licensing of Planet Fitness centers throughout the United States, Puerto Rico, Canada, Panama, Mexico, and Australia. The Corporate-Owned Locations segment is responsible for the direct operation of company-owned fitness clubs within the United States and Canada. Furthermore, the Equipment Sales division supplies fitness machinery to its franchised establishments located in the U.S. and Canada. As of December 31, 2021, the firm maintained a total of 2,254 centers spanning 50 U.S. states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico, and Australia. Planet Fitness, Inc. was founded in 1992 and maintains its principal headquarters in Hampton, New Hampshire.