What is MAX's current stock price?

MAX (MediaAlpha, Inc.) is currently trading at $8.49 with a market cap of $459.0M.

What sector is MediaAlpha, Inc. in?

MediaAlpha, Inc. (MAX) operates in the Communication Services sector, specifically in the Internet Content & Information industry.

Is MAX a good stock to buy?

Analysts have a Buy consensus on MAX with a price target of $11.25. Check our detailed analysis for valuation, financials, and insider activity.

InvestLog

MAX MediaAlpha, Inc.

Communication Services

$8.49+2.66%ClosedMarket Cap: $459.0M

As of 2026-05-25

Valuation

View Details

P/E (TTM)

24.46

PEG

0.45

P/B

247.33

P/S

0.40

EV/EBITDA

-10.86

DCF Value

$-7.15

FCF Yield

8.7%

Div Yield

0.0%

Margins & Returns

Gross Margin

14.9%

Operating Margin

8.7%

Net Margin

3.4%

ROE

-568.8%

ROA

10.6%

ROIC

-18.8%

Financials

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Period	Revenue	Net Income	EPS
Q1 null	$310.0M	$11.5M	$—
Q4 null	$291.2M	$31.4M	$—
FY null	$1.11B	$25.6M	$—
Q3 null	$306.5M	$14.9M	$—

Analyst Ratings

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Consensus

Buy

Target (Consensus)

$11.25

Target (Median)

$11.25

Target Range

$11.00 - $11.50

3 Strong Buy3 Buy2 Hold0 Sell0 Strong Sell

JP MorganOverweight

2026-04-30

Keefe, Bruyette & WoodsOutperform

2026-04-07

RBC CapitalOutperform

2026-02-24

JP MorganOverweight

2026-02-24

Goldman SachsNeutral

2026-02-24

Trading Activity

Insider Trades

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StClair Laurendirector

SellFri May 22

StClair Laurendirector:

SellFri May 22

Yeh Kuanling Amyofficer: Chief Technology Officer

SellTue May 19

Thompson Patrick Ryanofficer: See Remarks

SellTue May 19

Thompson Patrick Ryanofficer: See Remarks

SellTue May 19

Company Info

Sector

Communication Services

Industry

Internet Content & Information

Country

Exchange

—

Beta

1.16

MediaAlpha, Inc., through its subsidiaries, operates an insurance customer acquisition platform in the United States. It optimizes customer acquisition in various verticals of property and casualty insurance, health insurance, and life insurance. The company was founded in 2014 and is headquartered in Los Angeles, California. MediaAlpha, Inc. is a subsidiary of White Mountains Insurance Group, Ltd.

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