JOUT Johnson Outdoors Inc.

Margins & Returns

Johnson Outdoors Inc. globally develops, produces, and distributes a diverse array of seasonal and outdoor leisure products, primarily catering to the fishing market. The company's operations are structured into four distinct divisions: Fishing, Camping, Watercraft Recreation, and Diving. The Fishing segment provides a comprehensive range of equipment, including advanced electric trolling motors, marine battery charging solutions, shallow water anchors, sophisticated sonar and GPS devices for fish detection, navigation, and marine cartography, as well as downriggers for precise depth fishing. These items are marketed under renowned brands such as Minn Kota, Humminbird, and Cannon, and are distributed through outdoor specialty stores, online retailers, major retail chains, original equipment manufacturers (OEMs), and a network of distributors. The Camping segment offers an extensive selection of camping gear, encompassing consumer, commercial, and military-grade tents along with their accessories, outdoor furniture, cooking stoves, and portable cooking systems. Additionally, this division manufactures fabric flooring and insulated thermal liners, and acts as a contract producer for military tents. Its products are sold under the Eureka! and Jetboil brands through independent sales representatives and e-commerce platforms. Within the Watercraft Recreation segment, the company supplies kayaks, canoes, and paddles designed for diverse activities such as family leisure, touring expeditions, angling, and extended trips. These products, marketed under the Ocean Kayaks, Old Town, and Carlisle brands, are available via independent specialty and outdoor retailers. Finally, the Diving segment manufactures and markets a full spectrum of underwater diving and snorkeling apparatus. This includes regulators, buoyancy control devices, dive computers and gauges, wetsuits, masks, fins, snorkels, and various other essential accessories, primarily under the SCUBAPRO brand. This division also extends its services to include routine maintenance, product repairs, diving education, and travel programs. Diving equipment is sold to customers through independent specialty dive shops, diving publications, dive training centers, resorts, public safety organizations, and military forces, as well as directly through the company's websites. Established in 1970, Johnson Outdoors Inc. maintains its corporate headquarters in Racine, Wisconsin.