IMAX IMAX Corporation

Margins & Returns

IMAX Corporation operates as a global entertainment technology firm, specializing in delivering advanced cinematic experiences. It achieves this by leveraging its proprietary software, unique theater designs, intellectual property, and specialized equipment. A core offering is IMAX Digital Re-Mastering (DMR), a patented process that dramatically improves the resolution, visual fidelity, and audio quality of motion picture films for their presentation on IMAX screens. The company supplies its signature theater systems to exhibitor customers through outright sales, leasing agreements, or collaborative revenue-sharing models, and also provides digital projection systems. Furthermore, IMAX supports its extensive network with both proactive and urgent maintenance services. The company is involved in distributing large-format documentary films and offers comprehensive post-production and quality control services for such films, alongside general digital post-production. It directly owns and operates IMAX cinemas. For filmmakers, IMAX provides rental services for its 2D and 3D large-format film and digital cameras, coupled with expert production guidance and technical support for both documentary and Hollywood productions. Its theater systems are marketed through dedicated direct sales teams and marketing personnel to a diverse client base, including science and natural history museums, zoological parks, aquariums, various educational and cultural institutions, theme parks, private home cinema installations, tourist attractions, and temporary events like fairs and expositions. The company holds rights to a robust portfolio of trademarks and trade names, prominently featuring IMAX, IMAX Dome, IMAX 3D, Experience It in IMAX, The IMAX Experience, An IMAX Experience, IMAX DMR, and IMAX Enhanced, among many others. As of December 31, 2021, IMAX boasted a global footprint of 1,683 theater systems across 87 countries and territories, consisting of 1,599 commercial multiplex locations, 12 commercial destination venues, and 72 institutional sites. Established in 1967, IMAX Corporation maintains its headquarters in Mississauga, Canada.