HOG Harley-Davidson, Inc. logo

HOG Harley-Davidson, Inc.

Consumer Cyclical
$23.73+2.28%ClosedMarket Cap: $2.50B

As of 2026-05-25

Valuation

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P/E (TTM)

7.95

PEG

P/B

0.85

P/S

0.58

EV/EBITDA

6.32

DCF Value

$48.10

FCF Yield

1.8%

Div Yield

3.1%

Margins & Returns

Gross Margin

24.9%

Operating Margin

6.4%

Net Margin

5.3%

ROE

7.0%

ROA

3.2%

ROIC

3.3%

Financials

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PeriodRevenueNet IncomeEPS
Q1 null$1.17B$24.8M$
Q4 null$496.2M$-279.3M$
FY null$4.47B$338.7M$
Q3 null$1.34B$377.4M$

Analyst Ratings

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Consensus

Hold

Target (Consensus)

$23.60

Target (Median)

$25.00

Target Range

$15.00 - $28.00

0 Strong Buy5 Buy9 Hold2 Sell0 Strong Sell
Morgan StanleyUnderweight
2026-05-19
UBSNeutral
2026-05-11
CitigroupNeutral
2026-05-07
Wells FargoUnderweight
2026-05-06
UBSNeutral
2026-03-04

Trading Activity

Insider Trades

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Root Jonathan Rofficer: CFO and CCO
SellThu May 21
Sylvester Maryrosedirector
SellMon May 18
Masood Rafehdirector
SellMon May 18
Golston Allan C.director
SellMon May 18
Flees Lori Anndirector
SellMon May 18

Congress Trades

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Tim MooreSell
Wed Apr 29
Tim MooreBuy
Wed Mar 25

Company Info

Sector

Consumer Cyclical

Industry

Auto - Recreational Vehicles

Country

US

Exchange

Beta

1.28

Harley-Davidson, Inc. manufactures and sells motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Motorcycles and Related Products segment designs, manufactures, and sells Harley-Davidson motorcycles, including cruiser, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, apparel, and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific. The Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, including installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale protection products comprising motorcycle insurance, extended service contracts, and motorcycle maintenance protection. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.

Peers