HOG
Harley-Davidson, Inc.NYSEConsumer CyclicalAs of 2026-04-06
Valuation
View DetailsP/E (TTM)
7.28
PEG
—
P/B
0.76
P/S
0.55
EV/EBITDA
4.07
DCF Value
$50.40
FCF Yield
16.8%
Div Yield
3.5%
Margins & Returns
Gross Margin
26.8%
Operating Margin
8.7%
Net Margin
7.6%
ROE
10.3%
ROA
4.2%
ROIC
4.2%
Financials
View All| Period | Revenue | Net Income | EPS |
|---|---|---|---|
| Q4 2025 | $496.2M | $-279.3M | $-2.44 |
| FY 2025 | $4.47B | $338.7M | $2.78 |
| Q3 2025 | $1.34B | $377.4M | $3.10 |
| Q2 2025 | $1.31B | $107.6M | $0.88 |
Analyst Ratings
View AllTrading Activity
Company Info
Sector
Consumer Cyclical
Industry
—
Country
US
Exchange
NYSE
Beta
1.29
Harley-Davidson, Inc. manufactures and sells motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Motorcycles and Related Products segment designs, manufactures, and sells Harley-Davidson motorcycles, including cruiser, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, apparel, and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific. The Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, including installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale protection products comprising motorcycle insurance, extended service contracts, and motorcycle maintenance protection. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.