HOG Harley-Davidson, Inc.
Consumer CyclicalAs of 2026-05-25
Valuation
View DetailsP/E (TTM)
7.95
PEG
—
P/B
0.85
P/S
0.58
EV/EBITDA
6.32
DCF Value
$48.10
FCF Yield
1.8%
Div Yield
3.1%
Margins & Returns
Gross Margin
24.9%
Operating Margin
6.4%
Net Margin
5.3%
ROE
7.0%
ROA
3.2%
ROIC
3.3%
Financials
View All| Period | Revenue | Net Income | EPS |
|---|---|---|---|
| Q1 null | $1.17B | $24.8M | $— |
| Q4 null | $496.2M | $-279.3M | $— |
| FY null | $4.47B | $338.7M | $— |
| Q3 null | $1.34B | $377.4M | $— |
Analyst Ratings
View AllConsensus
Hold
Target (Consensus)
$23.60
Target (Median)
$25.00
Target Range
$15.00 - $28.00
Trading Activity
Latest News
Company Info
Sector
Consumer Cyclical
Industry
Auto - Recreational Vehicles
Country
US
Exchange
—
Beta
1.28
Harley-Davidson, Inc. manufactures and sells motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Motorcycles and Related Products segment designs, manufactures, and sells Harley-Davidson motorcycles, including cruiser, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, apparel, and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific. The Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, including installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale protection products comprising motorcycle insurance, extended service contracts, and motorcycle maintenance protection. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.