What is GPRO's current stock price?

GPRO (GoPro, Inc.) is currently trading at $1.00 with a market cap of $171.0M.

What sector is GoPro, Inc. in?

GoPro, Inc. (GPRO) operates in the Technology sector, specifically in the Consumer Electronics industry.

Is GPRO a good stock to buy?

Analysts have a Sell consensus on GPRO with a price target of $5.00. Check our detailed analysis for valuation, financials, and insider activity.

InvestLog

GPRO GoPro, Inc.

Technology

$1.00+1.01%ClosedMarket Cap: $171.0M

As of 2026-05-25

Valuation

View Details

P/E (TTM)

—

PEG

—

P/B

-87.32

P/S

0.28

EV/EBITDA

-2.42

DCF Value

$-0.39

FCF Yield

-1.9%

Div Yield

0.0%

Margins & Returns

Gross Margin

29.3%

Operating Margin

-15.4%

Net Margin

-20.7%

ROE

-201.7%

ROA

-33.5%

ROIC

-89.2%

Financials

View All

Period	Revenue	Net Income	EPS
Q1 null	$99.1M	$-80.8M	$—
Q4 null	$201.7M	$-9.1M	$—
FY null	$651.5M	$-93.5M	$—
Q3 null	$162.9M	$-21.3M	$—

Analyst Ratings

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Consensus

Sell

Target (Consensus)

$5.00

Target (Median)

$5.00

Target Range

$5.00 - $5.00

0 Strong Buy0 Buy0 Hold1 Sell0 Strong Sell

Trading Activity

Insider Trades

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MCGEE BRIANofficer: President and COO

SellFri May 22

Tratt Brian Robertofficer: Chief Financial Officer

SellTue May 19

Tratt Brian Robertofficer: Chief Financial Officer

SellTue May 19

Tratt Brian Robertofficer: Chief Financial Officer

SellTue May 19

Stephen Jason Christopherofficer: SVP, General Counsel

SellTue May 19

Latest News

GoPro Stock Soars On Strategic Review: What Investors Need To Know About Potential Merger Or SaleBenzinga · Mon May 11

Company Info

Sector

Technology

Industry

Consumer Electronics

Country

Exchange

—

Beta

2.47

GoPro, Inc. engages in manufacturing and selling cameras and camera accessories. It provides mountable and wearable cameras and accessories, which it refers to as capture devices. Its product brands include HERO9 Black, HERO8 Black, Max, HERO7 Black, HERO7 Silver, GoPro Plus, and GoPro App. The company was founded by Nicholas Woodman in 2002 and is headquartered in San Mateo, CA.

Peers

III

UIS