What is GOOG's current stock price?

GOOG (Alphabet Inc.) is currently trading at $383.13 with a market cap of $4.63T.

What sector is Alphabet Inc. in?

Alphabet Inc. (GOOG) operates in the Communication Services sector, specifically in the Internet Content & Information industry.

Is GOOG a good stock to buy?

Analysts have a Buy consensus on GOOG with a price target of $394.89. Check our detailed analysis for valuation, financials, and insider activity.

InvestLog

GOOG Alphabet Inc.

Communication Services

$383.13+0.00%OpenMarket Cap: $4.63T

As of 2026-05-26

Valuation

View Details

P/E (TTM)

28.90

PEG

0.90

P/B

9.68

P/S

10.96

EV/EBITDA

21.41

DCF Value

$127.21

FCF Yield

1.4%

Div Yield

0.2%

Margins & Returns

Gross Margin

60.4%

Operating Margin

32.7%

Net Margin

37.9%

ROE

39.0%

ROA

22.8%

ROIC

19.2%

Financials

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Period	Revenue	Net Income	EPS
Q1 null	$109.90B	$62.58B	$—
Q4 null	$113.90B	$34.45B	$—
FY null	$402.96B	$132.17B	$—
Q3 null	$102.35B	$34.98B	$—

Analyst Ratings

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Consensus

Buy

Target (Consensus)

$394.89

Target (Median)

$390.00

Target Range

$345.00 - $450.00

14 Strong Buy48 Buy7 Hold0 Sell0 Strong Sell

OppenheimerOutperform

2026-05-15

TD CowenBuy

2026-04-30

JP MorganOverweight

2026-04-30

ScotiabankSector Outperform

2026-04-30

UBSNeutral

2026-02-12

Trading Activity

Insider Trades

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Schindler Philippofficer: SVP, Chief Business Officer

SellWed May 20

Schindler Philippofficer: SVP, Chief Business Officer

SellWed May 20

Schindler Philippofficer: SVP, Chief Business Officer

SellWed May 20

Hennessy John L.director

SellTue May 19

Hennessy John L.director

SellTue May 19

Latest News

Google I/O Key Takeaways: Gemini's Growth, Smart Glasses & Ties to Space EconomySchwab Network · Mon May 25

Alphabet and NVIDIA: The Biggest Mag 7 Winners This Earnings SeasonZacks Investment Research · Fri May 22

Google just declared itself a contender in AI design at IO 2026TechCrunch · Tue May 19

Google Could Limit New Gmail Accounts to Only 5GB of Free StorageCNET · Fri May 15

The Best "Forever" Stock to Buy With Your Next $1,000The Motley Fool · Thu Apr 30

Company Info

Sector

Communication Services

Industry

Internet Content & Information

Country

Exchange

—

Beta

1.27

Alphabet Inc. offers various products and platforms in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America. It operates through Google Services, Google Cloud, and Other Bets segments. The Google Services segment provides products and services, including ads, Android, Chrome, devices, Gmail, Google Drive, Google Maps, Google Photos, Google Play, Search, and YouTube. It is also involved in the sale of apps and in-app purchases and digital content in the Google Play and YouTube; and devices, as well as in the provision of YouTube consumer subscription services. The Google Cloud segment offers infrastructure, cybersecurity, databases, analytics, AI, and other services; Google Workspace that include cloud-based communication and collaboration tools for enterprises, such as Gmail, Docs, Drive, Calendar, and Meet; and other services for enterprise customers. The Other Bets segment sells healthcare-related and internet services. The company was incorporated in 1998 and is headquartered in Mountain View, California.

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