FLO Flowers Foods, Inc.

Margins & Returns

Flowers Foods, Inc. focuses on the manufacturing and sale of pre-packaged bakery items across the United States. Its extensive product range includes freshly baked goods such as breads, buns, rolls, snack cakes, and tortillas, alongside frozen bread and roll options. These products are marketed under prominent brand names, including Nature's Own, Dave's Killer Bread, Wonder, Canyon Bakehouse, Mrs. Freshley's, and Tastykake. The company employs a hybrid distribution strategy, utilizing both a direct-store-delivery method and a warehouse-based system to reach its diverse customer base. Its operational infrastructure comprises 46 bakeries, of which 44 are owned directly and two are leased. Flowers Foods caters to a broad spectrum of clients, such as large-scale merchandisers, supermarkets and other retail outlets, convenience stores, both national and regional restaurants, quick-service food chains, in-store bakeries, foodservice distributors, food wholesalers, institutional buyers, dollar stores, and vending machine operators. Initially known as Flowers Industries, the organization officially adopted the name Flowers Foods, Inc. in 2001. Established in 1919, the company's main corporate offices are situated in Thomasville, Georgia.