EVC Entravision Communications Corporation

Margins & Returns

Entravision Communications Corporation (EVC) operates as a global provider of advertising, media, and technology services. The company's operations are divided into three main segments: Digital, Television, and Audio. A key aspect of its strategy involves effectively reaching and engaging Hispanic audiences across various levels of acculturation and through a multitude of media platforms. Entravision's comprehensive portfolio offers integrated, end-to-end advertising solutions spanning digital, television, and audio properties. This includes an extensive suite of digital advertising services, such as digital commercial partnerships, client billing, and robust technological support encompassing strategic marketing and training. Central to its digital offerings is Smadex, a programmatic platform designed for ad purchasing, which enables advertisers and agencies to electronically acquire and manage data-driven campaigns across online marketplaces. Additionally, the company delivers branding and mobile performance solutions, providing managed services to advertisers seeking to connect with consumers via mobile devices. It also offers specialized digital audio advertising opportunities. Through its proprietary Entravision radio network, the company further distributes syndicated radio programming and sells advertising slots. As of March 3, 2022, Entravision boasted a significant media footprint, with 50 television stations and 46 Spanish-language radio stations. Its diverse client base includes advertisers from various industries such as e-commerce, retail, entertainment, gaming, delivery services, financial technology, communications, lifestyle, and travel. Established in 1996, Entravision maintains its corporate headquarters in Santa Monica, California.