CRCT Cricut, Inc. logo

CRCT Cricut, Inc.

Technology
$3.98-0.75%ClosedMarket Cap: $835.5M

As of 2026-05-25

Valuation

View Details

P/E (TTM)

11.54

PEG

0.52

P/B

2.34

P/S

1.18

EV/EBITDA

5.61

DCF Value

$9.89

FCF Yield

16.4%

Div Yield

21.4%

Margins & Returns

Gross Margin

54.5%

Operating Margin

12.7%

Net Margin

10.4%

ROE

21.4%

ROA

13.4%

ROIC

17.3%

Financials

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PeriodRevenueNet IncomeEPS
Q1 null$159.5M$20.3M$
Q4 null$203.6M$7.8M$
FY null$708.8M$76.7M$
Q3 null$170.4M$20.5M$

Analyst Ratings

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Consensus

Sell

Target (Consensus)

$3.88

Target (Median)

$3.88

Target Range

$3.75 - $4.00

0 Strong Buy0 Buy0 Hold2 Sell1 Strong Sell
Goldman SachsSell
2026-01-14
Goldman SachsSell
2025-10-17

Trading Activity

Insider Trades

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Ashish Aroradirector, 10 percent owner, officer: Chief Executive Officer
SellThu May 21
Tuttle Mattofficer: General Counsel & Secretary
SellMon May 18
Shill Kimball Cofficer: Chief Financial Officer
SellMon May 18
Harmer Ryanofficer: Principal Accounting Officer
SellMon May 18
Ashish Aroradirector, 10 percent owner, officer: Chief Executive Officer
SellMon May 18

Company Info

Sector

Technology

Industry

Computer Hardware

Country

US

Exchange

Beta

0.15

Cricut, Inc. designs and markets a creativity platform that enables users to turn ideas into professional-looking handmade goods. It operates in three segments: Connected Machines, Subscriptions, and Accessories and Materials. The company offers connected machines, design apps, and accessories and materials for users to create personalized birthday cards, mugs, T-shirts, and large-scale interior decorations. Its connected machines include Cricut Joy, Cricut Explore, and Cricut Maker to cut, write, score, and create decorative effects using various materials, such as paper, vinyl, leather, and others; and design apps comprise Design Space app and Cricut Joy-specific app. The company also provides Cricut Access and Cricut Access Premium subscription offerings, and in-app purchases; and a software that integrates its connected machines and design apps. In addition, it offers a range of accessories and materials, such as Cricut EasyPress, Cricut Mug Press, various hand tools, machine replacement tools and blades, and project materials. The company offers its products through its third-party brick-and-mortar and online retail partners; and its website cricut.com, as well as through a network of distributors. It operates in the United States, the United Kingdom, Ireland, Australia, New Zealand, and Western Europe, as well as the Middle East, Latin America, South Africa, and Asia. The company was formerly known as Provo Craft & Novelty, Inc. and changed its name to Cricut, Inc. in March 2018. The company was incorporated in 1969 and is headquartered in South Jordan, Utah.

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