What is BZUN's current stock price?

BZUN (Baozun Inc.) is currently trading at $2.50 with a market cap of $145.3M.

What sector is Baozun Inc. in?

Baozun Inc. (BZUN) operates in the Consumer Cyclical sector, specifically in the Specialty Retail industry.

Is BZUN a good stock to buy?

Analysts have a Buy consensus on BZUN with a price target of $5.35. Check our detailed analysis for valuation, financials, and insider activity.

InvestLog

BZUN Baozun Inc.

Consumer Cyclical

$2.50-2.72%ClosedMarket Cap: $145.3M

As of 2026-05-25

Valuation

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P/E (TTM)

—

PEG

—

P/B

0.27

P/S

0.10

EV/EBITDA

22.02

DCF Value

$19.12

FCF Yield

27.1%

Div Yield

0.0%

Margins & Returns

Gross Margin

62.6%

Operating Margin

1.2%

Net Margin

-1.8%

ROE

-5.0%

ROA

-1.9%

ROIC

1.6%

Financials

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Period	Revenue	Net Income	EPS
Q1 null	$2.37B	$-7.4M	$—
Q4 null	$3.13B	$-37.4M	$—
FY null	$9.67B	$-235.5M	$—
Q3 null	$2.16B	$-107.1M	$—

Analyst Ratings

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Consensus

Buy

Target (Consensus)

$5.35

Target (Median)

$4.60

Target Range

$2.20 - $10.00

0 Strong Buy5 Buy2 Hold0 Sell0 Strong Sell

Trading Activity

Insider Trades

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Hsia Hsien-Chieng Stevedirector

SellWed Apr 22

Qiu Wenbindirector, officer: Chief Executive Officer

BuyTue Apr 21

Qiu Wenbindirector, officer: Chief Executive Officer

BuyFri Apr 17

Qiu Wenbindirector, officer: Chief Executive Officer

BuyFri Apr 17

Qiu Wenbindirector, officer: Chief Executive Officer

BuyWed Apr 15

Company Info

Sector

Consumer Cyclical

Industry

Specialty Retail

Country

Exchange

—

Beta

0.53

Baozun Inc., through its subsidiaries, provides e-commerce solutions to brand partners in the People's Republic of China. The company offers IT infrastructure setup and integration, online store design and setup, online store operations, visual merchandising and marketing campaigns, customer services, and warehousing and order fulfilment. It serves brand partners in various categories, including apparel and accessories; appliances; electronics; home and furnishings; food and health products; beauty and cosmetics; fast moving consumer goods, and mother and baby products; and automobiles. The company was formerly known as Baozun Cayman Inc. and changed its name to Baozun Inc. in March 2015. Baozun Inc. was founded in 2007 and is headquartered in Shanghai, the People's Republic of China.

Peers

AKA

DBI

MSC

SDA

SRI