BZUN Baozun Inc.
USConsumer CyclicalAs of 2026-07-09 16:00
Why BZUN matters now
Baozun Inc. (BZUN) is a US stock in Consumer Cyclical. The latest InvestLog snapshot shows $2.88 with +1.77% on the session and $167.4M in market capitalization; recent performance reads 1-month +8.98% and YTD +4.89%.
The latest financial table shown here is Q1 2026, with revenue of $2.38B, net income of $-7.5M, and EPS of $-0.13. Investors can compare that operating picture with valuation signals such as P/E unavailable and FCF yield 24.3%.
The latest indexable market news headline is "Baozun Announces Results of Annual General Meeting of Shareholders" from PRNewsWire.
Additional event context on this page matters because analyst consensus is Buy with a median target of $4.60; recent insider activity includes Qiu Wenbin filing P-Purchase. These signals are research inputs, not a recommendation.
Valuation
P/E (TTM)
—
PEG
—
P/B
0.30
P/S
0.11
EV/EBITDA
-21.83
DCF Value
$-7.65
FCF Yield
24.3%
Div Yield
0.0%
Margins & Returns
Gross Margin
51.0%
Operating Margin
1.6%
Net Margin
-1.8%
ROE
-5.1%
ROA
-1.9%
ROIC
2.0%
Financials
| Period | Revenue | Net Income | EPS |
|---|---|---|---|
| Q1 2026 | $2.38B | $-7.5M | $-0.13 |
| Q4 2025 | $3.17B | $-38.0M | $-0.66 |
| FY 2025 | $9.95B | $-242.1M | $-4.05 |
| Q3 2025 | $2.16B | $-107.1M | $-1.86 |
Analyst Ratings
Consensus
Buy
Target (Consensus)
$5.35
Target (Median)
$4.60
Target Range
$2.20 - $10.00
Trading Activity
Insider Trades
Related Stocks
Latest News
Company Info
Sector
Consumer Cyclical
Industry
Specialty Retail
Country
CN
Exchange
—
Beta
0.51
Baozun Inc., operating through its network of subsidiaries, provides a comprehensive suite of digital commerce services to brand partners across the People's Republic of China. The company's extensive offerings include establishing and integrating IT infrastructure, designing and launching online retail platforms, managing daily store operations, executing visual merchandising and promotional campaigns, providing dedicated customer support, and overseeing logistics such as warehousing and order fulfillment. Baozun caters to brands in a wide array of sectors, including apparel and accessories, household appliances, consumer electronics, home goods and furnishings, food and health products, beauty and cosmetics, fast-moving consumer goods (FMCG), mother and baby products, and the automotive industry. Founded in 2007, the enterprise was initially known as Baozun Cayman Inc. before adopting its current name, Baozun Inc., in March 2015. Its global headquarters are located in Shanghai, China.