BKNG Booking Holdings Inc. logo

BKNG Booking Holdings Inc.

Consumer Cyclical
$161.06+0.86%ClosedMarket Cap: $124.80B

As of 2026-05-25

Valuation

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P/E (TTM)

25.42

PEG

P/B

-14.58

P/S

4.51

EV/EBITDA

13.42

DCF Value

$258.71

FCF Yield

7.2%

Div Yield

1.0%

Margins & Returns

Gross Margin

100.0%

Operating Margin

34.3%

Net Margin

22.2%

ROE

-95.8%

ROA

22.2%

ROIC

68.2%

Financials

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PeriodRevenueNet IncomeEPS
Q1 null$5.53B$1.08B$
Q4 null$6.35B$1.43B$
FY null$26.92B$5.40B$
Q3 null$9.01B$2.75B$

Analyst Ratings

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Consensus

Buy

Target (Consensus)

$230.70

Target (Median)

$220.00

Target Range

$175.00 - $309.84

6 Strong Buy25 Buy7 Hold0 Sell0 Strong Sell
Argus ResearchBuy
2026-04-30
BTIGBuy
2026-04-29
OppenheimerOutperform
2026-04-29
CitigroupBuy
2026-04-29
Evercore ISI GroupOutperform
2026-04-29

Trading Activity

Insider Trades

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Sullivan Carolineofficer: SVP, CAO & Controller
SellWed May 13
Steenbergen Ewout Lofficer: CHIEF FINANCIAL OFFICER
SellWed May 13
Sullivan Caroline
SellTue May 05
WITTMAN VANESSA AMESdirector
SellTue Apr 21
Fogel Glenn Ddirector, officer: CEO AND PRESIDENT
SellThu Apr 16

Congress Trades

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Gilbert CisnerosBuy
Mon May 11
Gilbert CisnerosBuy
Wed Apr 08

Company Info

Sector

Consumer Cyclical

Industry

Travel Services

Country

US

Exchange

Beta

1.10

Booking Holdings Inc. provides travel and restaurant online reservation and related services worldwide. The company operates Booking.com, which offers online accommodation reservations; Rentalcars.com that provides online rental car reservation services; Priceline, which offer online travel reservation services, and consumers hotel, flight, and rental car reservation services, as well as vacation packages, cruises, and hotel distribution services. It also operates Agoda that provides online accommodation reservation services, as well as flight, ground transportation and activities reservation services. In addition, the company operates KAYAK, an online price comparison service that allows consumers to search and compare travel itineraries and prices, comprising airline ticket, accommodation reservation, and rental car reservation information; and OpenTable for booking online restaurant reservations. Further, it offers travel-related insurance products, and restaurant management services to consumers, travel service providers, and restaurants. The company was formerly known as The Priceline Group Inc. and changed its name to Booking Holdings Inc. in February 2018. The company was founded in 1997 and is headquartered in Norwalk, Connecticut.

Peers