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BKNG Booking Holdings Inc.

USConsumer Cyclical
$178.39+1.64%ClosedMarket Cap: $138.23B

As of 2026-07-10 16:00

Why BKNG matters now

Booking Holdings Inc. (BKNG) is a US stock in Consumer Cyclical. The latest InvestLog snapshot shows $178.39 with +1.64% on the session and $138.23B in market capitalization; recent performance reads 1-month +11.16% and YTD -19.81%.

The latest financial table shown here is Q1 2026, with revenue of $5.53B, net income of $1.08B, and EPS of $1.36. Investors can compare that operating picture with valuation signals such as P/E 25.42 and FCF yield 6.8%.

The latest indexable market news headline is "Booking vs. Marriott International: Which Travel Stock Is a Better Buy in 2026?" from The Motley Fool.

Additional event context on this page matters because analyst consensus is Buy with a median target of $220.00; recent insider activity includes NOSKI CHARLES H filing A-Award; recent congressional disclosure data includes Ro Khanna Purchase. These signals are research inputs, not a recommendation.

Valuation

P/E (TTM)

25.42

PEG

P/B

-15.56

P/S

4.81

EV/EBITDA

14.30

DCF Value

$262.59

FCF Yield

6.8%

Div Yield

0.9%

Margins & Returns

Gross Margin

100.0%

Operating Margin

34.3%

Net Margin

22.2%

ROE

-95.8%

ROA

22.2%

ROIC

68.2%

Financials

PeriodRevenueNet IncomeEPS
Q1 2026$5.53B$1.08B$1.36
Q4 2025$6.35B$1.43B$1.75
FY 2025$26.92B$5.40B$6.62
Q3 2025$9.01B$2.75B$3.38

Analyst Ratings

Consensus

Buy

Target (Consensus)

$230.70

Target (Median)

$220.00

Target Range

$175.00 - $309.84

Strong Buy: 6Buy: 24Hold: 7Sell: 0Strong Sell: 0
BTIGBuy
2026-05-29
Argus ResearchBuy
2026-04-30
RBC CapitalOutperform
2026-04-29
OppenheimerOutperform
2026-04-29
TD CowenBuy
2026-04-29

Trading Activity

Insider Trades

NOSKI CHARLES Hdirector
Sell2026-06-02
Radakovich Lynn Vojvodichdirector
Sell2026-06-02
Radakovich Lynn Vojvodichdirector
Sell2026-06-02
GRADDICK WEIR MIRIAN Mdirector
Sell2026-06-02
ROTHMAN THOMAS Edirector
Sell2026-06-02

Congress Trades

Ro KhannaBuy
2026-06-11
Gilbert CisnerosSell
2026-06-09
Gilbert CisnerosBuy
2026-05-11
Gilbert CisnerosBuy
2026-04-08

Company Info

Sector

Consumer Cyclical

Industry

Travel Services

Country

US

Exchange

Beta

1.09

Booking Holdings Inc. is a leading global provider of online travel and dining reservation services. The company manages a portfolio of well-known digital platforms. Among these, Booking.com specializes in online accommodation bookings, while Rentalcars.com is dedicated to facilitating vehicle rentals. Priceline offers a comprehensive range of online travel booking options, encompassing hotels, flights, rental cars, vacation packages, and cruises, alongside hotel distribution services. Agoda also provides online lodging reservations, further expanding into flights, ground transportation, and activity bookings. For travelers seeking the best deals, KAYAK functions as an online price comparison service, enabling users to search and contrast prices for airline tickets, hotels, and car rentals. Additionally, OpenTable allows for convenient online restaurant reservations. Beyond its core booking services, Booking Holdings Inc. also supplies travel-related insurance products and restaurant management solutions to individual consumers, travel service providers, and restaurants. Established in 1997, the company is headquartered in Norwalk, Connecticut. It officially adopted its current name, Booking Holdings Inc., in February 2018, having previously operated as The Priceline Group Inc.