APPF AppFolio, Inc.

Margins & Returns

AppFolio, Inc., along with its affiliated companies, specializes in delivering cloud-based business management platforms tailored for the real estate sector. The company's core offerings include AppFolio Property Manager, a robust platform designed to empower property management firms with process automation, an intuitive user interface, and optimized workflows for common tasks. This system enables users to efficiently execute and log vital transactions, while also providing crucial operational data for business management. An advanced version, AppFolio Property Manager Plus, builds upon these capabilities by introducing adaptable workflows for digitalizing existing operations, delivering key performance analytics, intelligent revenue optimization, and seamless integration with chosen partners, all supported by dedicated strategic account managers. Furthermore, AppFolio provides AppFolio Investment Management, a specialized solution for real estate investment organizations, aimed at improving investor relations by boosting transparency and simplifying various administrative and operational procedures. Beyond its main platforms, AppFolio also furnishes a suite of supplementary value-added services. These offerings are specifically crafted to augment, automate, and simplify numerous functions and workflows for property managers, encompassing options like electronic payment processing, tenant background checks, and insurance services. Established in 2006, AppFolio, Inc. maintains its corporate headquarters in Santa Barbara, California.