1280.HK China Qidian Guofeng Holdings Limited

Margins & Returns

Qidian International Co., Ltd. is an investment holding company established in 1993 and headquartered in Yangzhou, People's Republic of China. Formerly known as Huiyin Smart Community Co., Ltd. until its name change in February 2020, the company primarily focuses on the wholesale and retail distribution of consumer electronics, including home appliances, mobile devices, and computers, throughout mainland China. Its business operations are structured around three core segments: Traditional Business, New Retail Business, and All Other. Qidian is heavily involved in the large-scale distribution of air-conditioners, as well as a variety of imported and general merchandise. Beyond sales, it provides comprehensive after-sales services for household appliances, encompassing installation and maintenance. The company distributes household appliances both through wholesale channels to other retailers and distributors, and directly to consumers via its own chain of retail stores, which also offer imported and general merchandise. Additionally, Qidian leverages an online platform for its product sales. Complementing its retail and distribution activities, the company also delivers community, logistics, and warehousing solutions.