Nature's Sunshine is evolving from a legacy direct seller to a digitally enabled wellness company, with record FY2025 results and strong Q1 2026 momentum. NATR's digital channel is driving North American growth, with a 98% YoY increase in digital customers and 47% digital business growth, supporting the turnaround thesis. The company boasts a robust balance sheet with $93.9 million in cash, no debt, and ongoing share buybacks, providing flexibility for investment and risk mitigation.