Academy Sports and Outdoors 16‑week momentum reversal and improving comps signal a shift from decline to recovery, setting up a potential narrative reset as Q1 FY26 approaches. Margin expansion toward 34.5–35% and renewed sales strength—supported by loyalty, online growth, and the Jordan launch—strengthen the case for a durable turnaround. With FY26 EPS near $6.29 and a forward P/E of 8.3, ASO trades at a steep discount to DKS; guidance upside and margin confirmation could drive meaningful re‑rating.