Nike Inc (NYSE:NKE, XETRA:NKE) is leaning on its football division to sustain the brand's ongoing turnaround, positioning the category as the next major proof point following a successful revival in running, according to analysts who attended a company investor event in New York. Jefferies analysts, after attending Nike's Global Football investor event, said it reinforced CEO Elliott Hill's strategy of rebuilding the brand one sport and one region at a time.