Coupang remains a buy as it recovers from a major data breach, with normalization expected post-2026. CPNG absorbed $1.1bn in breach-related costs, causing a 300bp EBITDA margin drop and revenue slowdown, but maintains strong cash flow and a $4bn net cash position. 2027-2028 forecasts call for resumed growth, with EBITDA margins rebounding to 9% and adjusted net income increasing 7x by 2028.
Coupang: Worst Is Over, Data Breach Quantified
Source: Seeking Alpha