Duluth Holdings Inc. reported good Q1 results. Cutting back on promotions has restored the gross margin, while sales stabilization has shown early positive signals. The focus is now on DLTH's brand building. The company plans to reenergize the brand through long-term marketing plans and targets to double EBITDA by FY2028. There's upside in DLTH stock under the assumption that turnaround progress continues. I estimate a 31% upside to $5.64, but such upside potential is shaky.